Why Redesign?
I believe a great logo should be simple, distinct and functional. These three elements help in strengthening the roots of the logo in the competition. A logo is the face of a brand and keeping it minimal ensures longevity which helps in building brand equity. Well, imagine buying a product with blank packaging.
To my way of thinking, the current logo of t-series includes many elements stacked together, which is making it feeble in smaller scale. At my best guess, the rectangle is depicting a cassette which is no more seen in enormous numbers in today’s modern world.
In an era where many brands are redesigning and fixing flaws to make their identity stronger, even
t-series need to be with time.
Challenge
Adding some essence of the legacy of the current logo was a challenge because psychology says, it’s difficult for humans to adapt change. Adding important elements of the older logo in the new one helps people recognize the brand, and that was the task.
Redesign Concept
Initially, I thought of composing the whole logo in the shape of a clapperboard with a 'T' utilizing the negative space and made sure it's rectangular like the current one.
